The Car

In this ad, it used all of the car's parts and creativity to attract the audience. The sounds of the parts are smooth, clear, and not muffled.



This ad focuses on the brand of the car, which is Honda. It wants to show that people will pay more attention to u if u use a more branded car. Thus, its implying the male masculinity and dominant theory, in which people will look up to you and respect you if you own a more branded item.



This ad focuses on sexuality to attract the audience. Its playing with people's irrational emotion by stating that the car is the most important thing on Earth and that you wouldn't a care anything else apart from the car. Thus, its also implying the need to have this Mercedez car so as to relieve your stress, even in the winter cold.



This ad also focuses on sex to attract the consumers. While sports car is very open, this Panda car, although looks cheap and uncool, fits the desire of man to do it in the car. Thus, its making its disadvantage (uncool cheap look) to an advantage so that the male will buy it. Thus, it promotes the man's desire.



In this ad, there is some sort of animal cruelty but its effective and funny though.
They didn't really give a clear and concrete idea to buy their brand of car (Opel), but rather, because of it, you would do anything to make the car clean and shiny, even to the extent of animal cruelty.

What do you think of consumerism towsrds the automobile is like in Singapore?
I think that in Singapore, all we want is to show off our branded stuffs, so that we will be respected. Also, for man, pride is a huge deal and they will do anything for their pride. Thus, I think that people in Singapore nowadays are just buying the most powerful, expensive and newest car available. This also applies to females who want to prove that they are better than man and to challenge them. I conclude that people go for the expensive car so as to be in a better position and feel more confident.