Agfa Commercial

Do you think that he AGFA commercial work? Argue whether the commercial is effective or not. Explain in no more than 300 words.

I think that the commercial will work because of the use of good humor and information (though indirect, but prove to be useful). Firstly, we must understand that a good commercial not only pertain to the humor of the advertisement, but also how informative the commercial is. For a product like camera, people don't buy it because it is cool-looking, but they buy it because of its modern functions. But interesting enough, a cool-looking camera usually has better functions than the previous one. A good humored commercial will attract many audiences, but, it may be too focused on the humor that it lacks the information which is the main thing to increase customers. Agfa commercial is balanced; good humor and good information.

In the commercial, the guy took a picture of the three girls while hiding his camera underneath the water. After that, he looked at the pictures with great excitement. From there, it shows that Agfa camera is not only waterproof, but it also gives good quality pictures. This is vital as people will usually look for quality rather than quantity (price). Thus, Agfa camera had managed to cover 2 important things which will attract costumers into buying the camera; quality pictures and waterproof.

The commercial itself will attract audience into watching it repeatedly because of its interesting content and humor. Its uses of unpredictable sex humor is good to bring in the crowd. What can a nerdy guy possibly do when its being approached by 3 sexy girls? People will also be wondering the guy's reaction when the 3 girls starts to flirt with him. This short suspense is good as the audience will continue watching the commercial until its over. A commercial is considered a success when it manages to appeal to the audience and customers.

Healthcare Commercials

Among the commercials you have, pick and analyse the spin, choose 2 that you think are the most effective.

1. Define the target audience

2. Describe how the spin was treated such that it becomes effective using models/ideas (eg, colour mood, contrast, sound, video etc)


http://www.youtube.com/watch?v=pTbSKleHoIY

Spin: A tan that looks like a sun tan


1. The target audience is mainly teens and adults.

2. This commercial potrays young, out-going adults (mostly females), having sun tan in their holidays. But holidays will end one day, thus, because of this, they will have insufficient time for sun-tanning. This is the complication that the ad is trying to potray. Thus, the solution is the product, which is the lotion, that will have the same results as going for suntanning. The colours are very warm and friendly, soothing and pleasant to they eyes to create the relaxing mood, which is important for a product like this. The main model is well-selected and have a beautiful tan skin, to prove that the spin *a tan that looks like a sun tan* is true. Thus, the model plays a large role in assuring the audience of the spin.



http://www.youtube.com/watch?v=hAfki5tU5rI

Spin: We treat you like we treat our families, Best family healthcare